外貿(mào)10年，總結(jié)了不少模板，現(xiàn)在走上了創(chuàng)業(yè)路線，為紀(jì)念我多年的外貿(mào)生涯，先分享我之前總結(jié)的郵件模板，希望大家不要見笑，如果大家有更好的模板，也可以分享一起欣賞。
01
開發(fā)篇
開發(fā)篇1，針對(duì)新客戶開發(fā)：
個(gè)人看法：
1、簡(jiǎn)短，客戶一目了然，不回耽誤客戶時(shí)間閱讀。
2、主題new supplier吸引。
3、價(jià)格吸引，不管是真的還是假的，客戶可能會(huì)聯(lián)系。
4、免費(fèi)樣品和目錄吸引。一般客戶對(duì)免費(fèi)樣品和目錄會(huì)感興趣的，發(fā)給對(duì)的人，基本上會(huì)回復(fù)。
主題re: new supplier offer for xxx from xxxxx/ name+date
dear xxx
we manufacture xxx products. i believe our price will be cheaper at least 10% than your current supplier for the same quality products.
free samples and e-catalog will be provided if needed.
email me or just call me directly to talk more. thank you!
best regards
xxxxxx
開發(fā)篇2，針對(duì)聯(lián)系過的老客戶開發(fā)：
個(gè)人看法：
1、簡(jiǎn)短，可能感興趣的產(chǎn)品加粗顯示，不回耽誤客戶時(shí)間閱讀。
2、主題new offer吸引，
3、免費(fèi)樣品吸引
4、新價(jià)格吸引(自己隨便改改價(jià)格)
subject：re: new offer for xxx from xxxxx/ name+date
dear xxx,
long time no your news. how are you doing these days? hope everything goes quite well with you.
is there any inquiry about cloths, gloves, wrist/heel straps, mat, sticky mat, chair, tapes and some other products ? we would like to send you free samples for most of our products. kindly please contact us if you are interested in them.
by the way, the price for some of products you inquiried was updated. please email me back if you need to know the new price.
thanks in advance and have a nice day !
best regardsxxxxxx
不同的客戶用不同的開發(fā)信，這兩個(gè)是我用的最平凡的，也是最有效的。
02
報(bào)價(jià)篇
報(bào)價(jià)篇1， 標(biāo)準(zhǔn)郵件報(bào)價(jià)(針對(duì)第一次報(bào)價(jià)客戶)：
個(gè)人看法：
1、標(biāo)題，多次提到公司名和自己的名字，讓客戶記住你，這一點(diǎn)在后期郵件跟進(jìn)中會(huì)起到非常大作用
2、 第一段再次提到公司名和自己的名字，并且manufacture 后面即使不是你們生產(chǎn)的，也可以這樣寫，因?yàn)榭蛻粝Ｍ闶莔anufacturer.
3、正文報(bào)價(jià)簡(jiǎn)潔，明了，價(jià)格可以加粗，很多外面人，包括一些老外貿(mào)業(yè)務(wù)員經(jīng)常在報(bào)價(jià)中忘記報(bào)運(yùn)費(fèi)條款和付款條款，如果這個(gè)沒有寫，客戶會(huì)再次郵件問你，這樣就加長(zhǎng)了談判時(shí)間。
4、最后有一個(gè)勾引，就是樣品勾引，記住，每一份封郵件給客戶，一定要有一個(gè)問句或者選擇句，這樣可以牽著客戶的鼻子走。而不是讓客戶牽著你的鼻子走。
subject: offer+product name from +company name/ your name+date
dear xxx
thanks very much for your inquiry and interesting in our products. this's xxx,sales manager from xxxxx, manufacturer of xxx and some other products in china. here in following is our best offer based on ex-w terms.
1) item: cleanroom mat
此處插入產(chǎn)品圖片
2) size: width 1.0m*length 10m*t2mm
3) unit price: usd86.3/roll based on ex-w
4) lead time: 2-3 weeks5) payment terms: t/t in advance
6) packing: standard export packing (或者寫具體的產(chǎn)品包裝)
by the way xxx(客戶名字), do you need samples to test ? our samples are available for free of charge for your evaluation. your positive early reply will be highly appreciated and thanks in advance.
best regards
xxxxxx from xxx
報(bào)價(jià)篇2， 快速報(bào)價(jià)(針對(duì)新客戶)：
個(gè)人看法：
1、標(biāo)題，提到公司名和自己的名字，讓客戶記住你，這一點(diǎn)在后期郵件跟進(jìn)中會(huì)起到非常大作用
2、第一段再次提到自己的名字和公司名字，讓客戶記住你
3、正文報(bào)價(jià)簡(jiǎn)潔，條款齊全。
4、第三段中呼喚客戶的名字，讓客戶感覺到親切，提到樣品，直接從報(bào)價(jià)提到樣品。
subject：re: offer gloves from xxxxx manufacturer/name+date
dear xxx
thanks very much for your inquiry and interesting in our products. this's xxx from xxxxx.we are a leading manufacturer of xxx in china.
with quantity of 10,000pcs of .our best price is usd0.69/pairs,ex-w terms,lead time of 1-2 weeks.
by the way,xxx,our samples are available for free of charge for your evaluation if you like.awaiting for your feedback and thanks in advance.
best regards
xxxx
03
跟進(jìn)篇
郵件跟進(jìn)篇1：
個(gè)人看法：簡(jiǎn)單跟進(jìn)，問題在于這份郵件什么時(shí)候發(fā)， 我一般是報(bào)價(jià)后客戶上班1-2小時(shí)后跟進(jìn)。如果沒有回復(fù)，我會(huì)再次郵件跟進(jìn)一下。
如果客戶還沒有回復(fù)，我會(huì)電話跟進(jìn)。即使你口語(yǔ)不好，或者客戶說的你聽不懂，你只要清楚的介紹：this is xxx speaking from xxx company. could you please check your email and give me a reply?
subject:re: follow up offer gloves from xxxxx manufacturer
dear
this is xxx,sales xxx from xxxxx,manufacture of xxx. we appreciated your enquiry about xxx via alibaba dated on xxxx.
i am writing to ask if you have received my quotation? now i am sending it again as below. hope you could spare your time to check if the price is workable for you. awaiting for your feedback and thanks in advance.
best regards
xxxxx
郵件跟進(jìn)篇2：
subject:ref 2nd-follow up offer gloves from xxxxx manufacturer
dear xxx,how are you doing today ? hope everything goes quite well with you.
i am sorry to disturb you but i'd like to have your idea about our offer for xxx products quoted as below email on jun.th 26th. we can serve you well after knowing your comments,right? hope there would be good cooperation between our two companies.
your prompt feedback will be highly appreciated.
郵件跟進(jìn)篇3：
subject:re:3rd-follow up offer gloves from xxxxx manufacturer
dear xxx.
is there any updated news from you about the gloves we quoted on jun.th 26th. your early feedback will be greatly appreciated.
by the way, xxx, any new inquiry about xxxx, kindly pls feel free to contact us.thanks!
這個(gè)郵件，大家細(xì)細(xì)體會(huì)，承擔(dān)的關(guān)鍵在于跟進(jìn)，不斷的跟進(jìn)，一份訂單下來(lái)一般需要7-11次跟進(jìn)報(bào)價(jià)。所有親們對(duì)不同的產(chǎn)品，不同的客戶在跟進(jìn)上面要下功夫。報(bào)價(jià)后，如果沒有回復(fù)，沒有電話，跟進(jìn)信一定要頻繁。還可以用不同的郵箱去跟進(jìn)。
郵件跟進(jìn)篇4：
subject: samples available for gloves from xxx+name.
dear xxx,
this's xxx from xxxxx, manufacturer of glvoes .
have you spared your time to check our offer below? your prompt feedback about our offer will be highly appreciated including price,moq,lead time,payment terms.
by the way xxx, our samples can be available for free of charge for your evaluation if you like. awaiting for your feedback and thank you inadvance.
郵件跟進(jìn)篇5：
subject：rofessional suppler for gloves.
dear xxx.
for so many days no response from you,now i am writing to remind you about our offer for gloves dated on july.25th. we would like to work out a better price for you after feedback by you. any of your comments by return will be much appreciated
it will be our big pleasure if we have the opportunity to be on service of you in near future. looking forward to your early reply.
郵件跟進(jìn)篇6：
subject:re: gloves manufacturer xxxxx.
dear xxx
long time no news from you,how's everything going these day?
i am writing to ask if the glvoes project still open? kindly pls keep us posted about that .thanks.
by the way xxx, any new enquiry,pls do not hesitate and feel free to contact us.awaiting for your feedback and thank you in advance.
以上模板是我認(rèn)為比較好用的，分享給你們。